Within the area of Commerce Marketing, the NAOCA will help to immerse you into the world of the latest innovations in Commerce that lead to brand growth, from industry leaders in URL to IRL, Direct to Consumer (DTC), Click and Collect/Buy Online Pick Up in Store (BOPIS), experiential flagships, social commerce and more. Commerce marketing focuses on all areas of the collaborative planning and solutions between the product/service and the sales channel (i.e. retail, e-commerce, m-commerce, direct-to-consumer) regardless of whether your business is shoes, banking, gasoline, mattresses, fitness-as-a-service or staplers.
Today, experiential marketing includes events and more individual experiences, such as a demonstration of product’s performance, extra care/personal connection, and grassroots/affinity events. The key is creating an experience that stimulates an emotional connection and reinforces the essence of the brand.
Experiential Marketing may also have an entertainment, cause, or celebrity aspect to it.
A good relationship marketing strategy is rooted in building customer loyalty and lasting, long-term engagement with your customer base. Benefits include increased positive word-of-mouth, repeat business, and a willingness on the customer’s part to provide valuable feedback to the company and their peers.
Beyond driving trial through traditional methods, promotions can be held in physical environments at events such as concerts, festivals, sporting events, cultural/tribal events and in the field, such as in grocery or department stores. Interactions in the field allow immediate purchases. The growth and integration of social media into consumer marketing plans has made recursive marketing an essential component of promotion marketing as brands give their customers the power to promote their products, diving advocacy and authenticity.